17 years waiting for one domain, then the auction alert

Some domains stay with you because they are personal, not because they are “investments.”

Adam Strong is an entrepreneur, founder, and domain name broker. He tracks hundreds of names as part of his work. One name on his list was different: his son’s exact first and last name.

Adam and his wife chose that name months before their son was born. Adam waited to register it. Someone else registered it first. Over the years the registrant built a site that never really took off. Adam reached out many times anyway. None of the conversations ended in a sale.

So he did what experienced domain people do. He watched the name manually, year after year. Seventeen years is a long time to keep a mental tab open.

Then he tried Notify.domains the way many people do: he added a domain he already watches to see how the alerts felt in real life.

Within days, the system emailed that the name had surfaced on GoDaddy Auctions. Once he saw the message, he moved quickly and secured it.

The timing lined up with something he cared about outside of work: wrapping the win around his son’s birthday. The heavy lift was not the bid. It was showing up at the moment the name finally became available to buy in public.

That is the part manual tracking often misses. Auctions move fast. Inboxes are noisy. When information arrives late, action does not matter anymore.

“I’ve tracked hundreds of domains. I consider myself a professional at this. It’s a super tedious job and it’s easy to miss something. For the 17 years since my son was born, I tried unsuccessfully to get his name. Within days of signing up with Notify.domains, the service alerted me the domain name was in auction and I secured it. Notify.domains does the job better than you can. Easy peasy.”

Adam Strong
Entrepreneur, founder, and domain name broker

If you are watching specific names that rarely move, auction and marketplace coverage is often where the story changes. Add the domains you care about, route alerts somewhere you will actually see them, and let the scans run.